You know your business
I know digital innovation
LET'S GROW TOGETHER
Navigate the digital Wild Wild West gold rush
Create new business lines, digital market offerings, product innovations

Jose Munoz designs and Grows businesses
He is the managing director of JOSE MUNOZ, a modern-day innovation consultancy serving business underdogs. It blends business design and digital marketing with a splash of leadership development.
Jose has spent more than a decade in the technology innovation trenches, both in corporate and startup worlds. He worked as a business-technology consultant with Deloitte in Austin, Texas, serving Fortune 500 clients and state agencies. Seeking more entrepreneurial endeavors, he became the lead business architect for LaborWise, taking it to an 8-figure business in less than two years.
Both corporate and startup bugs dealt with, Jose went on a sabbatical, seeking self-awareness and a path forward. He discovered an alternative approach to starting businesses and a tribe of entrepreneur rebels and innovators ahead of the game.
Some of the players Jose has worked with:












Transforming Your Business Made Simple
How do you transform your business to compete in a digital world? Organizations often chase fads and “me too” initiatives like upgrading to a “more professional-looking” (aka cooler…) website, adding e-commerce capabilities, or just getting serious on social media. Without a unified plan and roadmap, your business becomes reactive. This hinders the organization´s ability to deliver a quality, consistent brand experience to customers across channels. It’s also a missed opportunity to build capabilities that can capture and capitalize on the wealth of customer data that could shape other opportunities for growth.
Remember, “Digital” is still about BUSINESS and CUSTOMER EXPERIENCE. With no unified strategy, a bunch of initiatives is just that.
What My Partners
And I Do Best
Service Areas
Create A New Business
Identify the right opportunity and space for a new line of business. Design the product or service and the business around it. Test the waters.
Position Your Brand
Trace the path to growing your business and brand to 1000 loyal fans and course correct along the way.
Digital Marketing
Build brand awareness and win customers for life with best-in-class digital media services across all platforms.
Services:

Ideation Workshop
Set yourself up for growth, turning your hunches into reality. It’s a full white-boarding experience with business design methods and tools. We use design thinking to identify the right niche and opportunity. Then we shape and refine a set of market offerings to build and soft-test.

Audit Workshop
A full audit of your business model and rationale, identifying revenue-leaking weaknesses. All the ticking bombs in the form of hidden assumptions, unqualified market research, and nonsensical hypothesis are fleshed out. Avoid unnecessary market carnage.

Product Strategy Coaching
Remain “business-smart” at all times, growing your business and avoiding costly guesswork along the way. You get a product manager and strategy consultant, 2 in 1, as your trusted adviser. I guide and support you, auditing your work and giving you best practices and proprietary accelerators.
I'm known for:

Getting folks clear and real
Audit your business, product and even yourself. I have a passion for spotting faulty logic and wishful thinking.

Producing smart insights
Scan the horizon and digest data sources in search for opportunities, using data-driven and qualitative methods.

Making ideation effective
Using co-creation methods to ideate, shape, and structure fuzzy ideas into full business cases.

Structuring chaos
Define your product strategy and road map with plans for prototype, MVP, and beyond.
WORK WITH Me
